Is Stardoll Preparing Something New? New Mysteries

I repost these new interiors, which is very unclear where they will be released in case they go with the things i will tell you.

And now for the mysteries. Might be just new campaigns, but you never know. Well, while "digging" i discovered that stardoll is preparing some new things under various names. Unfortunately, no picture has been found yet so i will reveal you the names of the projects under stardoll is working.

The names are:
Face Soho
SO Soho
Dwell Soho 

Any ideas what these might be? The three last seem to go together, but what about Downtown?
Just campaigns or something bigger?

...xoxo M_Themis

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