The items have simply been re-branded into a new store so they have lost their original label.
The prices are the same as they were before.
If you owned the items previously then they will keep the original label.
Much like Callie's Picks, it does not let you know if you already own the original item.
Only members Level 5 and below are able to see the actual storefront, the purpose of the store is to help new users find cheaper items.
What do you think of this new store?
Are you going to buy anything?